Promote the games and opponent

While I was reading about the Tigers' OT win against Wisconsin last night, I came up with a few ideas to help the team out and gain more fans. This may sound like I'm rooting against the home team but I'm not, but what about promoting the opponet? Not saying that people should come just to watch, say, Wisconsin, but what about the fact that UW, DU, Minnesota and North Dakota have all won the national title in recent years and they are top tier teams. We could say, come see the #15 nationally ranked Tigers take on 2 time DU Pioneers this weekend in the I25 rivalry. Something that lets people know that a) we are good and b) the opposition in our conference is the toughest and best in the entire country. Another idea is regarding DU, what if we came up with a marketable name for the game, such as The I25 Rivalry? Actually having a name for it, like many rivalries in college football, may increase people's interest and help those games have more of a long standing tradition feel. Any ideas and comments about this (and all) ideas are greatly appreciated!